Lori Gunther, MS, CPXP
CEO/Partner, Synova Associates LLC
Lori Gunther is chief executive officer of Synova Associates and a board member of the Patient Experience Institute. Lori became a partner at Synova in 2019, bringing 20 years of NICU and Perinatal industry experience to the company. Lori manages corporate direction and strategy at Synova, facilitating company activity in sales, marketing, event execution, and expansion. Since joining Synova, Lori has worked to share its strategy and vision with association partners, sponsors, and executive nurse leaders globally. She was previously the Senior Director of NICU Innovation at the March of Dimes where she directed their professional education portfolio, spearheaded the development of the March of Dimes Training Institute, and provided the strategic vision for the NICU Family Support Program. A trained professional counselor, and is a nationally recognized expert in the fields of patient experience, crisis intervention, PTSD, communication skills, and maternal fetal health. She is recently published in Advances in Neonatal Care on how to improve and implement parent education in NICUs.